After extensive promotional activities, the five-day long weekend seems to be perfect setting to release Ra.One. The film is released today (Wednesday) and the cash registers are already ringing thanks to advance bookings.The film is releasing in more than 3,000 screens in the domestic market in 2D and around 500 screens in 3D. The film has been dubbed in Tamil and Telugu and it will also make inroads in South Korea and Hongkong, where Bollywood movies are not so popular.
Describing it as his most ambitious project, Shah Rukh Khan has been on a multi-city tour and travelled all over India, from Chennai to Jaipur, from Bhopal to Bangalore and from Kolkata to Delhi to promote this film and to reach out to his fans.According to Shah Rukh, the idea of the whirlwind tour was to inform people about the movie so that they know what to expect when they come to the cinema halls.Sunil, deputy manager of Jaipur's Golcha cinema, says that people are counting days to watch Shah Rukh on the big screen after almost two years. Looking at the pre-release histeria that the film has created, Sunil plans to add more shows.
Directed by Anubhav Sinha, Ra.One, which also stars Kareena Kapoor and Arjun Rampal, is made at a budget of about Rs.150 crore and boasts of world class special effects and graphics. The festive mood seems to have added extra enthusiasm among people.The promos have generated enough curiosity among people to watch this superhero film in which Shah Rukh is playing G.One or Jeevan, while Arjun Rampal plays the evil character of Ra.One.The enthusiasm of people is evident in Chandigarh too where fans have been enquiring about advance booking for the past two weeks.The advance booking scene is equally encouraging in cities like Bangalore and Indore.
